Friday, February 5, 2010

What is Google Caffeine?

Google Caffeine is the name given to Google's next algorithm update that is going live after the holidays. It seems that Google Caffeine will be more than Google's regular updates. It will probably be a major overhaul of the calculations that Google uses to rank web pages.

What is going to change?

Of course, Google hasn't revealed the details of Google Caffeine yet. However, the new index has been live on some test servers and some Google employees also talked about the next index. The following factors might play a larger role in Google's next index:

a)Website speed: if you have a slow loading website, it might not get high rankings on Google.

b)Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.

c)Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn't good for your rankings in Google's current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.

d)The over-all quality of your website: Google's new algorithm probably will take a closer look at the over-all quality of your website. It's not enough to have one or two ranking factors in place.

You'll probably need good optimized content, a good website design with a clear navigation, good inbound links, a low bounce rate, etc. The number of social bookmarks might also play an increased role.
Factors like the age of a website, its past history, authority etc. will still play a role in Google's new index. However, the effect of the different factors on your rankings will shift.

How can you adjust your web pages to Google's new Caffeine index?

Although Google's Caffeine update hasn't been release yet, there are some things that you can do to increase the chances that your website will get good rankings in Google's new index:

i)Remove all spam elements from your web pages. Anything that might be considered spam can and will have a negative effect on the position of your web pages sooner or later. This includes text that has nearly the same color as the background, cloaking and fully automated linking systems.

ii)Check your website design and the navigation of your website. Your website should have a professional look and feel. The navigation should be easy to understand and your web pages should easily be parseable by search engine spiders. You can test this with the search engine spider simulator in IBP (Select Tools > Search Engine Spider Simulator in IBP's main window).

iii)Get links from social bookmark websites. Social bookmark links already play a role in Google's current algorithm and that role might increase.

iv)Check your links. You shouldn't link to websites that look like spammers. It's better to focus on selected quality links instead of as many links as possible.

Google Caffeine is going to be released after the holidays. If you follow the tips above, your website will be in a good position when Google's new index will be online.

Thursday, January 28, 2010

Why to select us?

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Once your website gets high ranking in search engines, there is massive increase to your website traffic and number of visits which ultimately leads you over to your competitors and gets business leads.

Our effective SEO services include:
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Local / Yellow Pages Directory
Networking Sites
On page optimization :
Content Writing
Meta Tags, Robots, Title
Keyword analysis
Image / Text Links, Alt Tags
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Submission in top 10 search engines and directories - Manual (organic) Submission
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Critical factors in Search Engine Optimization

1. Keywords in our Title Tag
Words in our title tag should contain attractive words. Important keywords should be bolded.

2. Link Text in Inbound Links
The anchor text that is employed in the link that points to your web site from an external site counts a lot in the search engine algorithms to figure out what your site is all about. Additionally, what your site is all about defines to a large extent what keywords it will rank for in the search results.
If you can influence in any way the anchor text that other web sites employ when they link to you, then it's an extremely prudent way of investing your time.
A larger number of external sites that have links to your site employing a certain set of keywords, or alternate versions of that keyword, will prompt the SE's to more readily compute that your site is all about that specific keyphrase.
It's far more advantageous if the content of the destination page on your site contains that particular keyword and phrases similar in meaning.

3. Link popularity of our site
Search engines figure out the relative importance of a site from the volume of hyperlinks that point to the web site. They include both quality of hyperlinks and quantity of the hyperlinks.
The more different web sites that have links to your web site, the higher the SE's will calculate the deemed importance of your site.

4. Internal Link Structure
The fact is that some of your web pages will get more external links than others. Those that do not get a lot of external links could be the actual money pages that you would wish to rank well in the SE indexes.
The internal linking structure, in addition to the anchor text employed in the internal links, is the way to disperse PageRank inside your own site.
Some search engine optimization professionals say that an internal link to a page has the same value as a link from an external page. That doesn't mean the site will rank with nothing more than internal links. What it means is that you could cause a page to be ranked by having internal links pointing to it even though it does not have lots of external links, on the condition that the remainder of the web site has acquired enough trust from external links.
 

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