What is Google Caffeine?

Google Caffeine is the name given to Google's next algorithm update that is going live after the holidays. It seems that Google Caffeine will be more than Google's regular updates. It will probably be a major overhaul of the calculations that Google uses to rank web pages.

What is going to change?

Of course, Google hasn't revealed the details of Google Caffeine yet. However, the new index has been live on some test servers and some Google employees also talked about the next index. The following factors might play a larger role in Google's next index:

a)Website speed: if you have a slow loading website, it might not get high rankings on Google.

b)Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.

c)Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn't good for your rankings in Google's current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.

d)The over-all quality of your website: Google's new algorithm probably will take a closer look at the over-all quality of your website. It's not enough to have one or two ranking factors in place.

You'll probably need good optimized content, a good website design with a clear navigation, good inbound links, a low bounce rate, etc. The number of social bookmarks might also play an increased role.
Factors like the age of a website, its past history, authority etc. will still play a role in Google's new index. However, the effect of the different factors on your rankings will shift.

How can you adjust your web pages to Google's new Caffeine index?

Although Google's Caffeine update hasn't been release yet, there are some things that you can do to increase the chances that your website will get good rankings in Google's new index:

i)Remove all spam elements from your web pages. Anything that might be considered spam can and will have a negative effect on the position of your web pages sooner or later. This includes text that has nearly the same color as the background, cloaking and fully automated linking systems.

ii)Check your website design and the navigation of your website. Your website should have a professional look and feel. The navigation should be easy to understand and your web pages should easily be parseable by search engine spiders. You can test this with the search engine spider simulator in IBP (Select Tools > Search Engine Spider Simulator in IBP's main window).

iii)Get links from social bookmark websites. Social bookmark links already play a role in Google's current algorithm and that role might increase.

iv)Check your links. You shouldn't link to websites that look like spammers. It's better to focus on selected quality links instead of as many links as possible.

Google Caffeine is going to be released after the holidays. If you follow the tips above, your website will be in a good position when Google's new index will be online.

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On page optimization :
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Critical factors in Search Engine Optimization

1. Keywords in our Title Tag
Words in our title tag should contain attractive words. Important keywords should be bolded.

2. Link Text in Inbound Links
The anchor text that is employed in the link that points to your web site from an external site counts a lot in the search engine algorithms to figure out what your site is all about. Additionally, what your site is all about defines to a large extent what keywords it will rank for in the search results.
If you can influence in any way the anchor text that other web sites employ when they link to you, then it's an extremely prudent way of investing your time.
A larger number of external sites that have links to your site employing a certain set of keywords, or alternate versions of that keyword, will prompt the SE's to more readily compute that your site is all about that specific keyphrase.
It's far more advantageous if the content of the destination page on your site contains that particular keyword and phrases similar in meaning.

3. Link popularity of our site
Search engines figure out the relative importance of a site from the volume of hyperlinks that point to the web site. They include both quality of hyperlinks and quantity of the hyperlinks.
The more different web sites that have links to your web site, the higher the SE's will calculate the deemed importance of your site.

4. Internal Link Structure
The fact is that some of your web pages will get more external links than others. Those that do not get a lot of external links could be the actual money pages that you would wish to rank well in the SE indexes.
The internal linking structure, in addition to the anchor text employed in the internal links, is the way to disperse PageRank inside your own site.
Some search engine optimization professionals say that an internal link to a page has the same value as a link from an external page. That doesn't mean the site will rank with nothing more than internal links. What it means is that you could cause a page to be ranked by having internal links pointing to it even though it does not have lots of external links, on the condition that the remainder of the web site has acquired enough trust from external links.

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On Page or Off Page optimization is more important?
Both are very important for a top ten ranking, but in reality which is more important then obviously my answer is both onpage optimization and offpage optimization, they are like two faces of one coin. If your website has unique content and also it is updated regularly then Google likes it.
Off page optimization also play a very critical role for your website ranking. While building links for your website on thing should also keep in your mind that don’t go for quantity always go for quality. Say for example if you get a 100 link from a 0 page rank website and vice versa you get a one link from a 5 page rank website then than one link is very important.

Benefits of directory submission:
The most popular and important Internet directories are DMOZ and Yahoo.Directories organise the links under various categories and sub-categories.Search engines use these web directories as potent referral systems.
When your link is included in the directory, the search engines consider it as a validation and hence they attach more value to your presence in the directory rather than on some other website.Search engines give importance to the number of inbound links to your site.
Some advantages of directory submission are:
1)link is indexed by the search engines quickly.
2)Directory submissions give you one-way links.
3)Directory submissions allow the anchor text of your choice.
4)Directory submissions are mostly free.
5)Directory submissions send you targeted traffic.

Best effective way to increase the traffic!!!!
The best method to get free traffic to your web site is writing and submitting articles. The only real disadvantage of this method is that you need time to write your articles. Never expect to get tons of traffic by just submitting a few articles. To increase traffic you are going to have to make a sincere effort to write at least 20 or 30 articles to begin seeing the results that you want.

A blog can increase your sales and profit. Here listing 8 reasons why blog is important ?
.
1. Attract an audience

Every business needs traffic. A good blog not only generates traffic, but also helps retain that traffic, keeping people coming back and growing in loyalty.

2. Inform, interact and learn from your audience

Informed and educated visitors become confident, loyal customers. With blogging, information flows both ways. You can gain insights into your customers' minds, their needs, challenges and preferences. Comments, feedback forms,surveys and polls become instant, spontaneous market research tools. It’s like working with a free focus group that tells you which products you should create and why.

3. Links for direct traffic

You can’t beat valuable, authoritative content for attracting links from other websites, forums, discussion lists and social networks. These links bring a quantity of attention, as well as quality, targeted visitors that turn into good leads.

4. Links for SEO

Links are important in bringing in search visitors. The more linkable your website, the better your search results will be. Very often traditional websites are difficult to link to and not easy for search engines to index. This can be due to the website's structure, the software it's built with, or its overly complex URLs. Blogs are almost always superior in this respect.

5. Branding

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6. Grow a community

Through discussion, interaction and comments, you can help forge a sense of community that can be strengthened both online and off.

7. Offer better service

Your blog provides multiple routes for customers and prospects to get in touch. It can show your human, approachable side, allow better customer interaction, and improve customer service.

8. Initiate more sales